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Who Did the Original Rickroll? The Surprising Story Behind the Meme š¶ [2025]
Have you ever clicked a link expecting something intriguing, only to be greeted by the catchy tune of Rick Astleyās āNever Gonna Give You Upā? Welcome to the world of rickrolling! This playful internet prank has become a staple of online humor, but do you know who was behind its inception? In this article, weāll unravel the fascinating tale of Shawn Cotter, the mastermind who turned a simple bait-and-switch into a viral sensation.
Did you know that as of 2024, the official music video has racked up over 1.6 billion views on YouTube? Thatās a staggering number, considering it all started as a joke! Join us as we explore the origins of rickrolling, its cultural impact, and how it has evolved into a beloved meme that continues to entertain audiences worldwide.
Key Takeaways
- Rickrolling originated in 2007 thanks to Air Force Master Sergeant Shawn Cotter.
- The prank involves tricking someone into clicking a link that leads to Astleyās iconic music video.
- As of 2024, the video has over 1.6 billion views, showcasing its lasting popularity.
- The rickroll has been embraced by celebrities and brands, solidifying its place in pop culture.
- Learn how to create your own rickroll and join in on the fun!
If youāre interested in exploring more about Rick Astleyās music or iconic 80s synth pop, check out our recommendations for albums and merchandise! š¤
Table of Contents
Quick Tips and Facts
The Origins of Rickrolling: A Deep Dive into the Prank
Who Did the Original Rickroll? The Story Behind the Meme
The Cultural Impact of Rickrolling: From Internet Joke to Mainstream Phenomenon
How Rickrolling Works: The Mechanics of the Prank
Top 10 Most Iconic Rickrolls in History
The Evolution of Rickrolling: From 4chan to the World Stage
Why Do We Love Rickrolling? The Psychology Behind the Prank
How to Create Your Own Rickroll: Tips and Tricks
Reactions and Responses: How Celebrities and Brands Have Embraced Rickrolling
Conclusion
Recommended Links
FAQ
Reference Links
Quick Tips and Facts
- Rickrolling is an Internet meme that involves tricking someone into clicking a link that leads to the music video for Rick Astleyās 1987 hit song, āNever Gonna Give You Up.ā š¤
- The meme originated in 2007 on the imageboard 4chan, evolving from a previous meme called āduckrolling.ā š¦
- Shawn Cotter, an Air Force Master Sergeant, is credited with creating the original rickroll by linking to Astleyās video while pretending it was a trailer for Grand Theft Auto IV. š®
- As of 2024, the official music video has amassed over 1.6 billion views on YouTube! š
- Rick Astley has embraced the phenomenon, stating it has kept him relevant in pop culture. He even performed at events like the Macyās Thanksgiving Day Parade. š
The Origins of Rickrolling: A Deep Dive into the Prank
Rickrolling is a classic example of how the internet can transform a simple prank into a cultural phenomenon. But where did it all begin? Letās break it down!
The Birth of a Meme
- Duckrolling: Before rickrolling, there was duckrolling. This meme involved users clicking on a link that promised something interesting but instead led to an image of a duck on wheels. š¦
- The Transition: In March 2007, Shawn Cotter linked to Rick Astleyās music video while claiming it was a Grand Theft Auto IV trailer. This bait-and-switch tactic was the birth of rickrolling.
Why Rick Astley?
Cotter chose Astleyās song because it was a nostalgic hit from his birth year, 1987. The catchy tune and cheesy 80s music video made it the perfect candidate for a prank that would spread like wildfire.
Who Did the Original Rickroll? The Story Behind the Meme
The mastermind behind the rickroll is none other than Shawn Cotter. Hereās a closer look at his story and the impact of his creation.
A Master Sergeantās Legacy
- Shawn Cotter was just a 19-year-old Air Force member when he created the rickroll. His cleverness not only brought laughter but also revived Rick Astleyās career.
- Cotter stated, āI may not have gotten paid for my meme, but Iāve given everyone a shared cultural moment.ā This sentiment reflects how memes can create connections among people.
Astleyās Reaction
Rick Astley has found the rickrolling phenomenon to be both bizarre and funny. He appreciates how the meme has kept his music alive and relevant, even decades after its release.
The Cultural Impact of Rickrolling: From Internet Joke to Mainstream Phenomenon
Rickrolling has transcended its origins to become a staple of internet culture. Hereās how it made its way into the mainstream.
Viral Growth
- 2008 Boom: A survey estimated that 18 million adults in the U.S. had been rickrolled. This year marked the memeās peak, with various events incorporating it, such as the New York Mets using it as their rally song.
- Celebrity Involvement: Astley performed live at the Macyās Thanksgiving Day Parade, further solidifying the memeās place in pop culture.
Modern References
Rickrolling has appeared in various media, including:
- TV Shows: South Park, Ralph Breaks the Internet
- Video Games: Plants vs. Zombies 2
- Social Media: Celebrities like Greta Thunberg have even rickrolled their followers on April Foolsā Day!
How Rickrolling Works: The Mechanics of the Prank
So, how does one successfully rickroll someone? Letās break down the mechanics of this classic prank.
The Bait and Switch
- Create a Deceptive Link: Use a URL shortener to disguise the link. This makes it less obvious that it leads to the music video.
- Set the Hook: Share the link with a catchy message or a promise of something interesting, like a shocking news article or a funny video.
- The Reveal: When the unsuspecting victim clicks the link, they are greeted with the iconic music video of āNever Gonna Give You Up.ā š¶
Tips for a Successful Rickroll
- Timing is Everything: Choose a moment when the person is least expecting it.
- Use Humor: Make the bait enticing with a funny or outrageous claim.
- Share with Friends: The more people involved, the more fun it is!
Top 10 Most Iconic Rickrolls in History

Hereās a countdown of the most memorable rickrolls that have left a mark on the internet! š
| Rank | Event/Instance | Description |
|---|---|---|
| 1 | Macyās Parade 2008 | Astley performed live, shocking millions! |
| 2 | YouTubeās April Foolsā Day 2008 | YouTube redirected users to the rickroll video. |
| 3 | New York Mets Rally Song | Fans voted for Astleyās song during games. |
| 4 | White House Twitter 2011 | The official account linked to the video. |
| 5 | Greta Thunbergās April Foolsā Day 2021 | She rickrolled her followers on social media. |
| 6 | Rick Astley in Ralph Breaks the Internet | A cameo that embraced the meme. |
| 7 | Zoom Classes During COVID-19 | Teachers used it to lighten the mood. |
| 8 | Astleyās 2022 AAA Advertisement | A modern twist on the classic video. |
| 9 | Rickrolling in Plants vs. Zombies 2 | A fun Easter egg for players. |
| 10 | Astleyās Reddit Surprise | Fans rickrolled him in a thread! |
The Evolution of Rickrolling: From 4chan to the World Stage
Rickrolling has come a long way since its inception. Letās explore how it evolved into a global phenomenon.
From Niche to Mainstream
Initially, rickrolling was confined to niche internet forums like 4chan. However, its catchy tune and humorous premise allowed it to spread across various platforms, including social media and mainstream media.
Cultural References
Rickrolling has been referenced in numerous pop culture contexts, showing its adaptability and enduring appeal. From TV shows to live performances, it has become a cultural touchstone that continues to resonate with audiences.
Why Do We Love Rickrolling? The Psychology Behind the Prank
What makes rickrolling so appealing? Letās delve into the psychology behind this viral prank.
The Element of Surprise
- Unexpectedness: The shock of being rickrolled creates a moment of surprise that can lead to laughter.
- Shared Experience: It fosters a sense of community among those who have been rickrolled, creating inside jokes and shared memories.
Nostalgia Factor
Rick Astleyās song evokes nostalgia for many, tapping into the emotional connections people have with music from their past. This blend of humor and nostalgia makes rickrolling a hit!
How to Create Your Own Rickroll: Tips and Tricks
Ready to rickroll your friends? Hereās a step-by-step guide to crafting the perfect prank! š
Step-by-Step Guide
- Choose Your Target: Pick someone who appreciates a good joke.
- Craft Your Message: Write a compelling message that entices them to click the link.
- Create a Disguised Link: Use a URL shortener like Bitly to hide the destination.
- Share the Link: Send it via text, social media, or email.
- Enjoy the Reaction: Sit back and relish the moment when they realize theyāve been rickrolled! š
Tips for Maximum Impact
- Use Current Events: Tie your rickroll to trending topics for added relevance.
- Incorporate Humor: Make your bait funny or outrageous to increase the chances of a click.
Reactions and Responses: How Celebrities and Brands Have Embraced Rickrolling
Rickrolling has not only been a source of amusement but has also been embraced by celebrities and brands alike. Hereās how theyāve joined the fun!
Celebrity Participation
- Rick Astley: He has performed live and even participated in rickrolls, showing heās in on the joke.
- Social Media Influencers: Many have used rickrolling as a way to engage their followers and create viral content.
Brand Involvement
Brands have also jumped on the rickroll bandwagon, using it as a marketing tool to connect with audiences in a fun and memorable way.
Conclusion

Rickrolling has evolved from a simple internet prank into a cultural phenomenon that continues to entertain and connect people across the globe. Whether youāre a fan of the catchy tune or just love a good laugh, rickrolling is here to stay!
Recommended Links
- Whatās Getting Rick Rolled? 10 Hilarious Pranks You Need to See! š
- Iconic Synth Pop Songs š¶
- 80s Synth Pop š¤
FAQ

-
What is rickrolling?
Itās a bait-and-switch prank where someone clicks a link that leads to Rick Astleyās music video instead of the promised content. -
Who created the rickroll?
Air Force Master Sergeant Shawn Cotter is credited with inventing the meme in 2007. -
Why is it so popular?
The combination of humor, nostalgia, and surprise makes rickrolling a beloved internet prank.
Reference Links
Conclusion

In summary, rickrolling is more than just a simple prank; itās a cultural phenomenon that has stood the test of time. From its humble beginnings on 4chan to its widespread acceptance in mainstream media, the rickroll has brought laughter and nostalgia to millions. The cleverness of Shawn Cotter in linking Rick Astleyās catchy tune to unsuspecting victims has created a shared experience that continues to resonate today.
Key Takeaways:
-
Positives:
- Nostalgic Appeal: The song evokes fond memories for many.
- Universal Humor: The element of surprise brings joy and laughter.
- Cultural Relevance: Rickrolling has been embraced by celebrities and brands alike, keeping it fresh and engaging.
-
Negatives:
- Overexposure: Some may find it less funny due to its prevalence.
- Potential Annoyance: Not everyone appreciates being pranked, especially if done excessively.
Overall, we confidently recommend embracing the rickroll as a fun way to connect with friends and share a laugh. Just remember to keep it light-hearted and enjoy the moment! š
Recommended Links
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š Shop Rick Astley Music on:
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Explore More Fun Pranks:
FAQ

Who is Rick Astley?
Rick Astley is a British singer-songwriter best known for his 1987 hit song āNever Gonna Give You Up.ā His deep voice and catchy melodies propelled him to fame, making him a pop icon of the late 80s.
Read more about āWhatās Getting Rick Rolled? 10 Hilarious Pranks You Need to See! š ā¦ā
What is the song āNever Gonna Give You Upā?
āNever Gonna Give You Upā is a dance-pop song released in 1987. It features a catchy chorus and upbeat melody, which contributed to its success, topping charts in 25 countries.
Read more about āThe 50 Best 80s Synth Pop Songs That Defined a Generation š¶ ā¦ā
When did the Rickroll phenomenon begin?
The rickroll phenomenon began in March 2007 when Shawn Cotter linked to Astleyās music video while pretending it was a trailer for Grand Theft Auto IV.
Where did the Rickroll originate?
Rickrolling originated on the imageboard 4chan, evolving from an earlier meme called duckrolling.
Why is the Rickroll so popular?
The rickroll is popular due to its element of surprise, humor, and nostalgia. It creates a shared experience among those who have fallen victim to the prank, fostering a sense of community.
How did the Rickroll become an internet meme?
The rickroll became an internet meme through its viral nature, spreading across social media platforms and being embraced by celebrities and brands, which helped it gain mainstream recognition.
Read more about āWhat is the Rickroll Meme Called? ā¦ā
What are some famous examples of Rickrolling?
Famous examples of rickrolling include:
- Macyās Thanksgiving Day Parade 2008 where Astley performed live.
- YouTubeās April Foolsā Day 2008 event that redirected users to the music video.
- The White Houseās official Twitter account linking to the video in 2011.
Is Rick Astley aware of the Rickroll?
Yes, Rick Astley is very much aware of the rickroll. He has embraced the phenomenon, finding it amusing and acknowledging how it has kept him relevant in pop culture.
Has Rick Astley profited from the Rickroll?
While itās unclear how much direct profit he has made from the rickroll, the renewed interest in his music and performances has undoubtedly benefited his career, leading to increased sales and appearances.






